Awesome Free Chiropractic Marketing Ideas

If you’re at all like me, you’ve been paying close attention to the two presidential candidates and the promises each have been making.

Personally, I don’t watch much TV. But, when I do, it’s typically “Hannity and Colmes” or Glenn Beck or one of the other political news programs.

As a marketer, I’m not only interested in what they have to say about their policies and values for my family (and chiropractic), I’m also fascinated with how they campaign and position themselves to Americans. There’s a treasure trove of chiropractic marketing and practice-promotional nuggets we can reap from even a cursory observation of what we see from both campaigns.

For example, one thing both campaigns attempt to do… often times quite poorly… is align their candidate’s message with the what American’s are thinking and feeling.

In other words, advisors behind both of the presidential parties understand that in order for their candidate to deliver a powerful and impactful message, its contents need to line up with what is already important and relevant to people.

This is a powerful persuasion idea that marketing legend, Robert Collier, coined years ago within the advertising world as “entering the conversation already going on in the mind of your target audience”.

It’s based on the simple idea that if you want to grab people’s attention, you need to start where they are, and only then lead them to where you want them to be.

In other words, the start of any chiropractic marketing message should always flow right into what your prospective patients are thinking and talking about at that given time. When done correctly, this radically improves the likelihood that your message will get the needed attention it requires, if it’s going to have any impact.

Unfortunately, this is completely foreign to the way most chiropractors go about crafting and distributing their chiropractic marketing message.

When it comes to advertising or marketing, what most chiropractors do is focus on what they offer prospective patients in their office. Period. Usually no more or less.

Not only, then, is the typical chiropractic marketing message void of emotional benefit statements about what prospective patients can expect to receive from the doctor’s care, there’s almost always zero perceived relevance or timely importance within the message, and there’s no entrance into the conversation already going on in the mind of prospective patients right now.

And, because of this, the average chiropractic marketing message is often viewed as nothing more than an irrlevant, unimportant, non-attention-deserving, intrusion or annoyance.

Because to the people who come across this kind of chiropractic small space ad or postcard or free standing insert, it has nothing to do with what’s important to them or pertaining to what’s on their mind right now. Hence, to them… there’s no need to pay much attention to it or take it very seriously.

This is certainly no way to go about trying to capture and hold the attention of your target market… the first step in any chiropractic marketing campaign.

So, how do you “enter into the conversation already going on in the mind of your target audience”, specifically with your chiropractic marketing?

Well, you start by asking yourself what’s going on in the news or with certain trends that are likely to be on the mind of your patients and prospective patients.

Then, you think about how you can link these news items and events with the care you provide in your office.

For instance, if you have a massage therapist in your office, you can link what’s going on in the economy with an increase in stress levels, and hence the need for regular massage therapy to combat it.

You can link the choice people have between presidential candidates with the choice people have with their health and wellness approach.

You can link the corporate bailouts with chiropractic in your office, by talking about how chiropractic care can be their “health bailout” to rescue them from possibly years of physical health decline… just with a much lower cost.

You could even link your chiropractic marketing messages to big sports events, celebrities in the news, popular television shows, and so on. This is a great way to jump into the conversation going on in their minds.

The point is really pretty simple:
Always keep your chiropractic marketing and advertising campaigns relevant to what’s going in your target market’s lives. Figure out what’s on their minds and what their talking about, and then link your marketing to those topics.

This is how you capture their attention and open the door to deliver your ultimate message about chiropractic care with you, in your office.

Marketing For Chiropractors - What to Do During a Brutal Economy

"Freakin' nuts", is what average chiropractors think when they hear about what most of the REALLY successful chiropractors are doing and (advocating other docs do) during these wild economic times.

Let's face it...

The ups and downs of the stock market and the constant bad news about our economy are wreaking havoc with the finances of many chiropractors.

Cash flow is shrinking, appointments are dropping off, and less prospective new patients are calling.

And, for average chiropractors it's SCARY. Rightly so.

Meanwhile, the members of the highest-earning bracket of chiropractors are loving life.

They've yet to see their practices take any significant step backwards in cash flow or office visits.  In fact, some have actually experienced growth in their cash flow, even with everything taking place on Wall Street.

So, what are these high-earning chiropractors doing that the average chiropractors aren't.

Well, it's no what they're doing that the average docs aren't. The better question is what are the doctors with the shrinking offices NOT doing that the millionaire chiropractors are.

The answer...

Marketing, marketing and more chiropractic marketing.

Aggressive chiropractic marketing to be more specific.

You see, what the wealthiest, most successful chiropractors understand is that marketing for chiropractors is the lifeblood of their practice.

It's the engine that drives their practice growth. 

It's THE thing that allows their practice to survive and thrive. Nothing else.

And, because of that, your chiropractic practice marketing should be the very last thing to ever get cut our of a budget.

"Marketing is muscle, not fat. Be careful about cutting it", one journalist wrote.

Unfortunately, that's exactly what so many struggling chiropractors have done - they've cut their chiropractic marketing budget way back, if not eliminated it altogether.

What a MONSTROUS MISTAKE!

In fact, a recent article in Business Week, "Five Don'ts for Marketing in Tough Times", said it best...

"Just as the savviest investors view down markets as a time to buy when everybody else is selling, the savviest marketers know recessions are a great time to pick up market share.

They understand that by maintaining their budgets (or even increasing them) they may not come out ahead during the down times, but they can pick up market share that will pay off in the long run.

Marketing dollars in a recession are like oxygen on Mt. Everest, the less there is in the surrounding environment, the more valuable the amount you possess becomes.

Cutting your marketing spending is a sure way to give ground to competitors who may be more aggressive during the downturn."

And ,if that wasn't enough, here's what John A. Quelch said in a recent HBS Newsletter:

"It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."

Lastly, here's what Business Maven, Laurie J. Storey-Manseau, had to say in the New Hampshire Business Review:

"When times are tough and business is slow, marketing is the very last thing that ought to be cut. Now, more than ever, companies must make themselves and their products known.

But I recently came across a great quote from marketer Chris Lockhead of Mercury: "Go ahead. Cut your marketing budget when things get tough. I get it. That's like saying 'I'll throw some logs on that fire when it warms up in here.'"

It is critical to keep stoking the fire of your marketing campaign. And face it, keeping the fire burning now means you won't have to rub two sticks together - starting from scratch! - when the economy improves."

You see, when it comes to marketing for chiropractors, the last thing doctors should be thinking about right now, is cutting back on their marketing.

No.

Instead, what you should be thinking about when it comes to your practice marketing, is doing it more efficiently. effectively, and aggressively.

I believe chiropractic marketing online is the best way to do that.

As I said, the key to surviving and even thriving in these tough economic times is improving your chiropractic advertising efficiency and effectiveness.

While it is not a black box you can throw money into and expect great results, the web is a proven chiropractic marketing medium that can generate phenomenal returns for you. 

Successful online chiropractic marketing campaigns can often take time, effort, and creativity; however, these efforts can certainly provide a substantial ROI when compared to pricey traditional offline marketing for chiropractors.

The key, though, regardless of whether you do it online or offline, is that you continue marketing your chiropractic practice.

Continue to invest money in generating new patient leads.
Continue to invest money in marketing to inactive patients.
Continue to invest money in your niche chiropractic marketing and advertising.


Don't stop.  Don't even slow down.Let other competing doctors around you do that.

Let your competition make the fatal mistake of thinking that in tough, trying-times the correct decision is to cut-off the ONE and ONLY activity that can fix a decline in cash flow and new patient flow.

And, while they do that, you continue doing your chiropractic marketing... and when all is said and done with this crazy economy... you'll be the #1 chiropractor in your geographic area making some serious bank!

It happens all the time.  Just don't let it happen to you.

 

Todd Brown, the president of MoreChiroPatients, Inc, is now giving away for FREE his popular Online Videos entitled "The Ultimate Chiropractic Patient Attraction System". To get instant access to these videos go to: http://www.TheChiropracticDashboard.com/indexdefault2.html

Marketing Chiropractic: Is This Really Your Number One Chiropractic Marketing Asset?

Get ready for this...

If this doesn't excite as a future millionaire chiropractor... nothing will.

There's actually one thing in your entire chiropractic practice that's worth way more than anything and everything else combined.

It's the one thing that - if taken care of properly - can multiply your chiropractic marketing ROI and income very, very quickly.

It's also the one thing that - if *not* taken care of properly - will... not "can"... will... prevent you from ever having a large thriving million-dollar chiropractic practice. Can you guess what it is?

No?

Alright, alright, I'll just tell you.

The number one most valuable thing you have in your entire chiropractic practice is your list of patients. Not just the list, the *relationship* you have with your patients.

You see, it doesn't matter how much your chiropractic tables are worth, your computer is worth, your office space is worth, without a large herd of loyal patients, all those things are worthless.

On the other hand, your entire office space could burn to the ground (God forbid) and if you have a large herd of loyal patients you can still make money.

The key to this entire chiropractic marketing equation is having a large herd of loyal patients.

Not just any patients. A herd of loyal patients.

There's a difference.

Let me explain what I mean...

Herd = a group of patients that you nurture, take care of, and that appreciate your relationship.

Loyal = patients who look forward to hearing from you and seeing you.

There's a subtle point that I want you to get.

There's a massive difference between just having a bunch of patients and having a herd of loyal patients.

* A herd of patients schedule and keep more appointments.

* A herd of patients refer more of their family and friends.

* A herd of patients respond much better to new chiropractic marketing offers.

* A herd of patients spend more money with you and lead to a much larger net cash flow.

The closer and closer your patient list gets to becoming a herd of loyal patients, the more it becomes worth.

The farther it moves away from being a herd of loyal patients the less it becomes worth.

The key for you is in creating a responsive, well-taken- care-of, nurtured HERD, via your chiropractic marketing.

So, how do you do that?

It's actually pretty simple.

Frequent Contact via your chiropractic marketing strategies.

It's critical... and I mean critical... that you contact your patients and past patients, in some way shape or form, every single month.

Marketing studies show that every month that goes by that you don't do some type of chiropractic marketing and contact your list, the list loses 10% of it's value.

After 10 months of not contacting your list of past patients, let's say, that list becomes worthless.

In other words, at that point, you may just as well contact a random list of people from the white pages in the telephone book.

You'd most likely get the same terrible response.

By frequently contacting your list of patients and past patients (and even prospective patients) every month, you maintain what's called top of the mind awareness.

When patients think of relieving pain, because you're regularly contacting them, you're the first thing they think of.

Not taking Tylenol, using a heating pad, going to a massage therapist, or anything else. They think of you.

And, when someone they know is in pain, stressed, etc., you're the first thing that pops into their mind.

Plain and simple, regular chiropractic marketing and frequent contact with your patients produces steady patient appointments, less no-shows and cancellations, more referrals, and more income for you.

Period.

Resources For Marketing Chiropractic

Chiropractic Marketing Articles - More Chiro Patients, Inc. Squidoo Lens
Chiropractic Marketing Videos - 9 Free Chiropractic Marketing Videos
Become A Millionaire Chiropractor - The Millionaire Chiropractic Code
Chiropractic Marketing Ideas - Zero-Cost Chiropractic Marketing Tactics
Marketing Chiropractic: Articles And Videos - The More Chiro Patients, Inc. Blog
Free Chiropractic DVD - The Millionaire Chiropractor Free DVD